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Successful online business is impossible without an effective marketing strategy. 85% of online shoppers are guided by the results of the search engines. So as search engines dominate the market of targeted traffic, it makes sense to ensure your business website is optimised for the search engines, otherwise it will not get found.

If you don’t want to give away your potential customers to your competitors you need to gain high search engine rankings for relevant keywords. So how do you rank your site high in the search engines?

There are two ways to get your site ranked high. Organic Search Engine Optimisation or Pay-Per-Click advertising.

Organic Search Engine Optimisation is the better option for long term search success. It is less expensive than the paid for advertising techniques and it brings out more sustainable results. It has been research that 80% of users click on the organic lists rather than the advertised paid links. The organic or natural lists are found under the sponsored ads in the search engines.

PPC or Pay Per Click Advertising is where you pay to have your website link in the “Sponsored link” or “Sponsored Ads” sections which appear above “natural” or “organic” results on the engine results pages (SERP’s), this is very expensive for the competitive phrases and you have to keep paying to keep your site up there.

The benefits of an SEO Campaign shouldn’t be underestimated. It does take time before the changes to take effect but SEO is still the best RIO than other methods. Online shoppers have more trust in the organic search results in comparison to the sponsored listings and will look through the first 2 or 3 pages. Ask yourself when you search for something how many times do you click the sponsored links? Plus once you site is optimised, it is optimized for life. You could spend a year optimizing your site and then stop your SEO campaign or at least half the amount of marketing. Depending on what your competitors are doing your site might still hover around the top pages for years to come. However search engines love websites that evolve and constantly get updated. A good plan would be to have a full blown SEO campaign for at least a year or two and spend as much as your marketing budget allows. Then if in a year or twos time you have streams of enquiries coming in and high listings in the search results you could drop your campaign cost in half. Obviously the more hours spent on SEO in the first few years the better. In the long term it will pay off and you will soon be reaping the benefits. If your business is serious about getting the benefits of traffic from search engines, you cannot do this with the help of an SEO Campaign.

SEO campaigns are a long term marketing strategy that soon starts to pay for itself. SEO consultants use a number of techniques to achieve their results. Techniques include keywords research and analysis, link building, design enhancements, article marketing, copywriting, blog and forum postings and setting up social/business networking sites. A good SEO consultant after time will become an expert in your business area and have an online authority in that subject.

Costs vary from company to company. The amount you have to pay for SEO campaigns usually depends on your business goals and the level of competition for your relevant keywords. Never pick an SEO company if they talk of guaranteeing you results. No one can guarantee results as nobody knows what competitors are doing. Some big companies pay SEO companies thousands of pounds each month and you never know if a large company might come on to the scene with a huge SEO marketing budget. Also check with any SEO company their portfolio of sites and check the search terms they tell you the sites come up for.

Carolyn is the Webmaster and SEO Manager for Search Solutions Ltd a leading SEO company offering SEO Campaigns

how to get high fast

Search engine optimization is a term thrown around a lot, you seem to hear every guru talking about it, but what does it actually mean? SEO is a term coined by internet marketing consultants and has come to mean different things to different people. Here is the simple definition: SEO is where Google, yahoo, MSN, etc. fall in love with the content of your website or blog. Correct SEO can drastically increase your search engine rankings, while poor SEO will get you absolutely nowhere!

Here are three tips to encourage correct SEO techniques:

1. Use on page search engine optimization. This is a technique where you set up your website to be what I like to call Google friendly. This involves using proper meta tag and site description in your webpage html. by doing this, you greatly increase your chances of Google picking up your website highly in their rankings.

2. Use off page search engine optimization. The best way to describe this would be creating quality links to your website. The more quality links a website has the more Google will like it. This is essential to any website, and is one of the vital aspects of correct SEO. In reality the off page optimization is just as important if not more important than the on page optimization.

3. Use article marketing to boost your SEO. Articles create backlinks to your site, and as we discussed earlier, this is beneficial to you for several reasons. In addition to this you will also get a great deal of visitors from the article directories to which you submit your articles.

By using correct SEO you will see a steady stream of traffic to your website, and you will have more success with your business!

I Will Teach You How to Boost Your Sales With SEO and Increasing Your Online Profits! For Your FREE Ebook On SEO visit: http://www.marketingprimetime.com/seocentral

high pagerank

What is Google’s PageRank?

If you have ever done any reading about search engine optimization or were just curious how you can get your site to the top of the Google search engine results, understanding PageRank is vital. I’m going to introduce you to the basics of PageRank and also provide a brief discussion on how much you should really worry about PageRank if you are running a website or Internet business.

Google’s founders, Larry Page and Sergey Brin, invented PageRank and it forms the basis for how Google works. Google didn’t become the best search engine in the world by chance, it became the best search engine because it provided the best results. PageRank is in fact the technology that gave Google its competitor-killing edge, a way to greatly improve the accuracy and validity of a search response to a user query.

In essence PageRank provides a means to determine the value of a website for any given search term or keyword phrase. This value is determined by how websites link together with the more popular (and theoretically better) sites receiving more links. It’s these incoming links that help the site have a high PageRank value and thus display higher up in search results.

Let’s read how Google explains their PageRank system:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

The key rule to understand is that it is a combination of variables that determine how well your site performs in Google. These are the most important variables to worry about:

• Incoming links to your site.
• The relevancy (to your site’s theme) of the pages linking to your site and the PageRank of these pages.
• The keywords that other sites use to link to your site.
• The keywords on your website in particular in places like page titles and headlines.

Some of those factors you can control, others you can manipulate but not directly control. The important thing to understand regarding PageRank is that all those variables will determine how high your site shows up in search engine results. PageRank is the name for the technology that ranks sites and includes all those variables and many more.

PageRank Numbers — The Little Green Bar

If you install the Google Toolbar into your browser you can choose to switch on the PageRank display (it’s in the options). This will make a little green bar appear above web pages you visit. The green bar represents the PageRank of the page you are viewing in your browser. The ranking starts at 0 (no ranking) up to 10, the highest ranking and can be blanked out completely if the page has been banned from Google. If you don’t want to use the toolbar you can try this free PageRank lookup tool to find the ranking for any web address.

Google created quite a storm when it launched its green PageRank bar. Webmasters became obsessed with methods to increase their PageRank and high PageRank sites started selling text links for hundreds of dollars. A link from a high PageRank page, from a PageRank 7, 8, 9 or 10, has been known to make lower PageRank pages increase a full number, even two if the incoming link is from a PageRank 10, and there is no doubt it is good for search engine rankings.

The problem with PageRank being displayed in a little green bar is that it is very hard to really gauge how valuable a ranking is. The Google PageRank technology is complex containing many variables, some of which I mentioned above, and to interpret a number from 0-10, especially when only Google really knows how it works, is difficult. Worse still, the visible representation, the green bar that the public can see, only changes on a quarterly basis, while the real PageRank of a page changes on a daily basis. Most of the time you are looking at a very outdated ranking value.

PageRank paranoia is an issue that every webmaster may fall victim to. There are rumours that Google will be changing the PageRank system because they are not happy with how it is being manipulated and interpreted. As a rule of thumb, watch the green bar with interest but don’t take it too seriously or spend too much time trying to force it to increase (staring and yelling at it will do you no good, trust me on that one).

The Randomness Of PageRank

Search engine optimization experts actively track PageRank and investigate things like page backlinks to try and work out what the top search engine ranked sites are doing right so they can replicate and then surpass them in the rankings. This is a very good strategy for any person running a web business looking to improve their search ranking. There is no need to reinvent the wheel - copy what works and do it slightly better than the competition.

This is all good in theory, but unfortunately there is a good amount of randomness in PageRank and search engine results. Google of course would argue that it’s not randomness and their PageRank system is merely using algorithms that we don’t understand, and no doubt that is true, but for the human webmaster trying to get traffic, PageRank and Google can be baffling sometimes.

There are instances of high PageRanked sites having little to no backlinks. Given that incoming links are one of the most important variables used in PageRank calculations you have to scratch your head and wonder how a site with no links could have a big green bar. Google’s own backlink lookup tool is another phenomenon that search engine experts often choose to ignore rather than try and evaluate.

Thankfully the randomness of PageRank can result in positive outcomes as well, with your sites jumping high into search results in places where you wouldn’t expect it. The only consistency is randomness but there is logic that can be followed and smart search engine optimization practices that when implemented well will work. Just don’t expect it to work precisely how or when you want it to.

What You Should Know And Do About PageRank

This advice I offer from experience as an avid PageRank chaser and search engine optimizer. The key to gaining PageRank is to ignore it and focus on the variables that control it.

Having people link to your site has always been a good thing and PageRank was in fact a result of this. Don’t get confused with the order of things, first came the Internet and links and then came PageRank. Focus on amassing quality incoming links from quality sites relevant to your site. This practice will naturally improve your PageRank and also increase the amount of visitors coming to your site. Don’t get bogged down chasing links from only high PageRank sites or waste energy adding links from just any site willing to link to you. Do things naturally and your site will grow naturally.

Learn about the importance of keywords. Keywords play a crucial role in bringing the right type of traffic to your site but you should never spend half an hour in front of a computer trying to come up with the perfect title for your article. Name your content logically and think about what search words your audience would use to find your article and you can very quickly and easily develop good keywords without spending hours and hours tweaking every little phrase and heading. See what your competitors do in regards to keywords if you are completely lost.

If you build a good website with good content, always keep in mind your important keywords and proactively work every day to earn and create new backlinks to your site you will improve your PageRank. The best sites with the highest PageRank never worry about PageRank, they simply keep churning out content that people love to link to. This is a strategy that every webmaster and Internet entrepreneur should emulate for success online.

By Yaro Starak
http://www.entrepreneurs-journey.com

Are you interested in online marketing, Internet business, blogs and podcasts? Are you sick of “gurus” trying to sell you the latest get rich quick online deal?

Get educated, it’s the key to real online wealth. Download and read quality how-to articles and listen to podcast audio files in mp3 - Visit my blog: Entrepreneur’s Journey.

high pagerank

Search Engine Optimization (SEO) is a strategy that is on the lips of virtually every Internet marketing guru today. These same experts will have a variety of strategies you can use to address marketing concerns using the use of SEO.

There may be a question of how important Search Engine Optimization is to you on a personal level. For instance you may not want a large online presence. It is possible you already have a significant client list and your online presence is geared toward those who are already familiar with your product or service. The site may have others that stumble across it, but it would be OK with you if your site were a bit like an unlisted number with just a few friends who know how to get in touch with you.

There could be non-profit websites that fear their information to a very limited group of interests. They may not be inclined to enact SEO strategies to get people to visit the site. It’s possible they feel they are in enough of a niche category that if you really want to find them it won’t be hard with standard search engine listings.

I bring this up, not because I think SEO strategies aren’t worth it but, because some business owners are spending a significant sum of money developing and implementing SEO strategies when, if you get right down to it, some don’t really want and increase in customers.

These individuals have simply come to believe that the SEO strategies are a needed part of online life.

In the field of radio advertising sales account representatives are told there are only two good reasons for a client not to advertise. The first deals with a business owner who is so busy they can’t keep up with customers. The second had to deal with businesses that don’t wish to grow beyond their current structure and they are near maximum capacity.

Both ideas are similar, but in each case additional marketing will likely only serve to make life more difficult for these business owner.

You should honestly seek to understand what you want to accomplish through SEO and if it is in keeping with your long-term goals for your online company.

SEO can have a huge impact on a company’s online presence, but it takes time to learn, time to develop and time to implement. You should seek to determine what level of need you have in SEO strategy and only then should you seek to implement the ideas.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.

Make A Website in minutes with HighPowerSites or Build A Website with BuildAGreatSite.

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As search engines become more expansive and continue to offer more options for searching specific sets of information (products, businesses, entertainment, etc) this also means that there are more ways for you to get your website included in search engine results. Yahoo! lists nine ways to submit your websites and content to be included in their index.

The easiest way to submit to Yahoo! is through their free submission page. While this is extremely easy and quick, there is little evidence that this actually provides a quick inclusion into Yahoo’s index. In the event that your site is compatible with mobile browsers, there is also a special page to submit your mobile website to Yahoo!. Yahoo! also provides a resource to submit media content (audio, video, etc) although this requires a specially formatted RSS feed.

In addition to the free submission options, you can choose to essentially bribe Yahoo! into giving your website preferential treatment for a mere $50. This gets you a guaranteed inclusion within 48 hours and a more frequent revisit rate. For those that have a larger marketing budget and want more control over their site placement in results pages, they can opt for the sponsored inclusion. This is basically a parallel to Google’s Adwords program in that each allow you to control your position depending on your top bid for specific keywords.

Finally, there is also the Yahoo! Directory. At one time, being included in the Yahoo! Directory was thought to give websites tremendous boost in all search engine rankings. Lately there has been much speculation that this has been heavily devalued in other search engines like Google and MSN. The request for inclusion requires an annual $300 application fee that does not guarantee your acceptance. And if your website is denied, there is no refund. If that wasn’t enough to discourage website owners from submitting, Yahoo! also reserves the right to place you into whatever category they see fit and change your title tag and description too.

For most websites, the free submissions and good search engine optimization practices should be sufficient. But for those that have the budget and want the fast track there are some other options available although their effectiveness has been highly debated.

Zach Brown has been involved with multimedia and web development for over 5 years and is currently the project manager for BuzzSEO, a full service internet marketing and website optimization firm. BuzzSEO provides complete internet marketing capabilities including web design, search engine optimization, and email marketing.

Top1000mostexpensivekeywords

Webmaster and hosting blogs are jam-packed with hunches, guesses and opinions on Google’s ranking factors. The most powerful search engine in the world has been dissected, desiccated and analyzed by hundreds of experts and still controversy reigns.

Some of the more contentious issues include: server accessibility (get a good web host), quality of site content, domain extensions of sites linking in and outbound links to lower ranking sites. The experts can’t seem to agree on what counts in these areas.

SEOmoz is a great site for information from the ecommerce digi-sphere. Here, you’ll find some of the best information written by some of the most knowledgeable SEO professionals. Sure, there’s bound to be bias and debate, controversy and even the occasional name calling, but it’s all good.

In compiling its lists of positive, controversial and “known” negative ranking factors within the Google search algorithm, SEOmoz.org queried 31 well-known experts on their opinions and one thing is certain: no one individual has it all figured out. The ranking factors employed by the Googlistas change as Google’s math geeks and coders build ever-more sophisticated algos designed to provide more raw data and more pertinent data from spiders.

The Top Five Negative Ranking Factors

So what do the cyber-pros identify as the most negative ranking factors within Google’s current algorithm? They’re listed below but note, take these Google negatives with a grain of salt.

It could all change tonight while you sleep.

Negative Ranking Factor #1: Googlebots can’t access your server.

If the site is down for more than 48 hours, which is often the case with low-rent web hosts located half-way around the world, a site’s Google ranking drops like a stone.

If your host server is down a lot, search engines don’t want to recommend the site to visitors who will see a 404 error message that the site is unavailable and can’t be accessed.

The solution? Find a host that delivers not only a 99.9% uptime but also has local tech support, backup emergency generators and multiple layers of server side security. You’ll spend about $7.00 a month for quality shared hosting. Double that amount for quality dedicated service if cross-server attacks are a concern. Don’t let a few bucks a month keep your site from higher rankings. It’s just not cost effective.

Note: Server availability as a ranking factor is one of the most contended topics among SEO professionals who spend much of their time trying to out-think Googlebots, so even the experts can’t agree on this one.

Negative Ranking Factor #2: Duplicate or Similar Content.

Most experts do agree on this one.

Repetitious content is a stone-cold killer. Now, that doesn’t mean that you can’t pick up a useful piece of syndicated content of interest to your readers. The warning, here, has to do with site text. A programmer can always upload a syndicated article. However, body text should change from page to page, providing a more useful visitor experience.

Of course, duplicate content can be tagged with a designation, but too many of these “do not enter” signs is also a negative ranking factor. Bots want to be able to crawl pages and when you keep them off of critical content pages, it’ll have a negative impact on your SERPs ranking on Google.

Negative Ranking Factor #3: Links to low-quality sites.

SEO survey contributor, Lucas Ng, sums it up nicely: “Linking out to a low quality neighborhood flags you as a resident of the same neighborhood.”

It’s not just about links and plenty of them. It’s more about the quality of the links on a site. So, link up to sites in nice neighborhoods. On the web, Googlebots know you by the company you keep.

Negative Ranking Factor #4: Links Schemes and Links Selling.

Google’s algorithm employs probability modeling in determining bought-and-paid-for links, which doesn’t always equate to an accurate view of a site’s actual linking activity. Even so, Googlebots make assumptions programmed into the algorithm.

A site with a broad menu of links to diverse sites won’t fare well come spidering time. These links farms are easy for bots to spot. The key to avoiding being mis-indexed by Googlebots is to avoid too many links, try to link to higher-quality-more-visited sites and never buy or sell links. It could mean another web site fatality.

Negative Ranking Factor #5: Duplicate Title/Meta Tags.

Search engine algorithms employ numerous filters to identify everything from questionable links to duplicate content that appears on numerous site pages. The same thing is true of a site’s HTML code. Too many duplicate title tags and duplicate meta data can hurt you.

Survey participant, Aaron Wall, stated, “If a site does not have much content and has excessive duplication, it not only suppresses rankings, but it may also get many pages thrown in the supplemental results.”

Bots read code and if the same title tags show up on page after page, if title tags don’t match page text, or if meta data is cut and pasted into every site page, these crawlers take offense according to some experts.

However, there’s another whole school of thought, here. Many SEO pros and site designers believe just the opposite is true - that title tags on each page create numerous entry points to a site, and because each page is indexed separately, the site maintains a larger presence on SERPs.

The key appears to be in the duplication of inserting repetitive title and meta tags. If the content doesn’t change on a particular page, that page doesn’t call for yet another title tag. However, when topics and functions do change from page to page within a site, title tags do help spiders identify the page’s purpose and do provide greater site access to potential visitors.

What NOT To Do With This Information

The wheels are spinning, aren’t they?

You and a million other site owners are weighing negative ranking factors and the impact these factors have on their SERPs position on Google.

Forget it. Let it go. The time you spend trying to reverse engineer your site to appeal to the perceptions of a collection of 31 SEO professionals would be better spent on search engine marketing - promoting to humans.

Oh, sure, you can migrate your site to a host with a much improved uptime and, in this case, you should regardless of what Googlebots like and dislike. You should migrate, not because bots will like you better, but because your customers will like you better when you’re there when they need you.

Same with cheesy links. Disconnect from garbage sites, links farms and any site that ranks lower than your site in page rank (PR). That’ll take five minutes of your time and it’s something you should do, again, forget the bots, do it for your site visitors seeking to further their web searches through links on your site. Help out site visitors because it’s just good business.

But, if you’ve got duplicate content on site, perhaps as RSS feeds, content syndication or hosted content, it seems counter-productive to remove this useful information from the site. Bots recognize these ephemeral links and their time-saving value to visitors by providing good content all in one place, even if it does appear on a few other sites.

There are a couple of lessons to be learned here. Lesson #1: Even really smart people who study the activities of Googlebots under controlled conditions can not agree, ultimately, what negative ranking factors are programmed into that passing Googlebot.

Lesson #2: (And the most important lesson du jour) Don’t try to outwit a Googlebot. Don’t rebuild your site to mitigate negative ranking factors. Take the obvious steps by going with a reliable host, cutting links to unattractive sites and so on, but don’t spend time reverse engineering your site based on the opinions of SEO pros.

Spend your time promoting your site to humans. Do it ethically. And over time, your site will receive an improved rank on Google’s SERPs - guaranteed.

Guaranteed? You betcha. “Length of time a site has been up” is one of the positive ranking factors. The longer you remain hooked into the web, the higher your Google ranking.

It’s just a matter of time.

Stephanie Rosendahl is a consulting writer for http://www.healthsciencenews.com and http://www.medicalonly.com blogs that were created to increase public awareness of health, science, medical, and diet news.

Videosthathelp

Make sure that the title of your press releases, articles, forum posts and blog posts are keyword rich and specifically focussed on the category you want your website to land on in the Google search engine. Your website title is extremely important. The more keyword specific that you are in the title and content of all your posts, the more accurate you will be with your website landing in the appropriate search categories. Be aware of the minimum and maximum number of words required in all your posts by the respective submission companies you subscribe to.

If you want your search engine optimisation website marketing campaign to succeed then you need to apply all the techniques detailed here previously and in the future. How many people will take the time to absorb and apply the knowledge gained from these techniques? Will people actually study these techniques and go and do the work?

Who has the perseverance to write blog posts, forum posts, articles and press releases, all search engine optimised with unique original keyword rich content and titles, day after day, month after month, year in and year out? Unfortunately it will only be about half a percent of the readers. There is no instant process in effective successful search engine optimisation. There is no software package that will do it for you.

You have to do it. It is continuous work that will get you your first page rankings on the Google search engine. No matter what fantastic SEO program you purchased or automated submission service that you use, those so called “quick” solutions will not get you top positions on Google. There are no shortcuts to effective and successful SEO at all. You have to do all the work yourself.

Clyde Thorburn
Search Engine Optimisation Services Specialist
Johannesburg South Africa
http://www.mortgageleadgenerationonline.com
clydesseoservices@freemarketingsystem.net
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn

Uvicdance

Looking for a possible SEO firm to hire is not an easy task. It requires good evaluation and right judgment to have a successful result. New website owners usually don’t have any idea on what requirements to look for in a SEO company. Some may know a little but are still confuse with this basic knowledge. In order to get an efficient Search Engine Optimization firm, you can consider asking these questions from your prospective SEO firm. From the answers that you will receive from them, you can now assess their ability and experience. You can likewise check their knowledge about their work.

The first thing that you can consider to ask is their years in service or experience. Inquire about the projects that they have done as an Search Engine Optimization company. This is also your chance to ask regarding on how many of these projects are still working with them. It does not mean that the longer the SEO firm, the better they are. It is just a matter of knowing how long they have already survived the Internet competition.

You can also ask regarding the process on how they do there work. It is better if the Search Engine Optimization firm can tell you in layman’s term that you can understand. Once you are able to establish your communication with them, which means that you can understand what they are doing. Be careful with the process that they are discussing with you. They might be using the illegitimate process or the black hat strategy in getting their rank which will get your site banned.

Before they touch your website, ask the SEO firm if you belong to a viable industry. That is, if your industry is in the competitive level. They must be able to answer you because they are already familiar with the flow of business. They might have handled or encountered along the way an industry similar to yours. From these, they can already give you the price for the work that they will provide.

Always ask for straight answers, ask the SEO company if they have clients in the same industry as yours at present. This may affect their work if they have several clients in the same field. They are still competitors what ever they say that they are.

In terms of ranking, ask the Search Engine Optimization firm what they think about your present website? Ask if it is already viable to have a rank. You can further ask if the present design is already competitive or if it is attracting the right audience. There are some SEO firm that redesigns the website to improve its design while there are those that simply edits the contents of the site. If they decided to work on your website, how long can they give you a result or change in ranking? If you receive an answer like ‘you’ll be Number 1, within 2 weeks’, you might need to think again. This is one of the tactics of the scam SEO company. The normal rate is usually two months from the the start of the implementation of the website to the different search engines.

Another question that you can consider is if they have worked for different sizes of sites already. A good SEO firm has experienced working from small to big businesses and size is not a problem for them. They will surely handle each client as well as the others that they currently have.

Creating a link with other websites is the fastest way to build a rank. The higher the rank of the site one is linked with, the higher the pull it can create for a website. The SEO firm has several strategies on how to be affiliated with these sites. They either join the group or they can also have other arrangements with the sites. The SEO firm should be able to give you a time phase on how long they can achieve the link exchange for your site.

A banned site does not mean negative to a SEO company. There are some SEO firms that have banned sites because they were too aggressive with the way that they promote their site. But it is still better if the Search Engine Optimization firm does not have any record of it because might affect their approach with your site.

The best way to know the efficiency of the SEO firm is through their clients. You can ask them if you can contact their clients for feedback about their work. If they are truly good with their work, this is an easy task for them. They can give you sites and numbers to prove their work.

A Search Engine Optimization firm will bring life and traffic to your site. Choosing one wisely would further make your site viable in the industry that you are currently in.

Moe Tamani is a Marketing expert with a leading SEO Company specializing in Organic SEO.

Austintexas Dwilawyer

Very often, in spite of dedicating a lot of money, efforts and time towards creating your dream website, all your resources go down the drains simply because your website does not feature anywhere in the search engine page results. This means that although you have created a page in the world wide web, you have not provided any kind of pointers (in the form of site map or backlinks) to the search engines to crawl your pages and index them. So, how can you expect the search engines or the people querying for the same set of keyword phrases as provided in your website to find you? Well, to address this problem and a few more, I am providing you with a list of the top 10 most commonly committed SEO mistakes and how to avoid them.

1. Bad selection and placement of keywords - You should never go for uniquely different keywords because there is very little scope for the search relevancy to match those unique keywords. Instead, you should always consider using those keyword phrases that are popularly searched by viewers.

2. Skipping or ignoring the title tags - Many people simply skip providing the title tag and ignore this highly essential and effective SEO weapon. Instead, you should think of a title tag containing a keyword for better search engine optimization.

3. Not providing an HTML version along with your Flash Website - If your website has a lot of attractive images and flash content, then you would need to provide an html version simultaneously because search engines cannot read or index anything other than text content.

4 Not providing a Sitemap along with your JavaScript Menus - If your website has a lot of JavaScript for navigation, then you would need to provide a sitemap simultaneously to enable indexing and crawling by search engines, because search engines cannot read JavaScript menus.

5. Not providing your website with sustained optimization measures can send you crashing down the search engine pages.

6. Focusing on Metatags - Metatags are fast becoming obsolete, so stop worrying about them too much.

7. Using Images Instead of Text for Menus and Headings - Although it might look appealing, remember that search engines cannot read anything but text. So, if you use images instead of text for menus and headings, then your site will not be crawled or indexed.

8. Overlooking the use of Keywords in URLs - Consider having keywords in the URLs for gaining that extra edge over your competitors.

9. Resorting to Backlink Bombarding or Backlink Spamming - Always opt for quality one-way back links from relevant and authentic sites instead of resorting to interlinking among several of your own websites, using link farms, hidden links, etc.

10. Keyword-less content Sprinkle your page content with keywords and highlight the keywords using formatting.

In spite of avoiding all these commonly committed SEO mistakes, if your page ranking still does not improve, then there must still be several other unidentified or unresolved problems that you need to look into in order to improve your website’s optimization.

The best alternative under these circumstances is to approach a reliable SEO company or linking services such as LinkVana, especially considering the large number of LinkVana Reviews that indicate the efficiency with which this service succeeds in improving your page rankings in different search engines.

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Link Building, simply enough is the process of getting links from other websites to point at your site.

This is the way that Google and other Search Engines, such as Yahoo, MSN, ASK, etc assess the popularity of a particular website. Much in the same way that an election works, so does linking; the person with the most votes wins. The website with the most links pointing at it gets the highest in the search engine rankings, or SERPs. (Search Engine Results Pages).

Larry Page and Serge Brin; the founders of Google, devised a special way of counting all these links, called PageRank. PageRank is the basis of Google and how it works. The maths and science behind pagerank, is quite complicated, but in a nutshell, it is an algorythmn that calculates all the links on the Internet. It then gives a score to a webpage, based on the amount of links that website page is receiving. It works by both assessing the links to that webpage and from that webpage. A link to a webpage is called a backlink. But be aware all links are not the same.

This is a very important point to remember when link building. For example: If I have 10 links pointing at a webpage and 1 link from that webpage, that one link is going to be very powerful. If I have 1 link to a webpage and 10 links from that webpage, those 10 links will not be very powerful.

Have a look at the pagerank toolbar from Google. You can add this to your google toolbar. Although it is not very accurate, (Google for trade reasons will never give a completely accurate picture) it is a fantastic way of assess the value of the link you are getting. The pagerank tool gives a score from 1 to 10 of the importance of that website. (how many links it has pointing at it) No one knows if this is entirely accurate apart from the people at Google, but it will show you how the pagerank score is created.

It is always best to get links from webpages with a highpage rank. For example if you got the BBC (which has a pagerank of 9) to link to your website from their home page - your job as an SEO would probably be over! This is because the BBC website is one of the best websites on the Internet. It has hundreds of thousands of links, thousands of pages with unique well written content.

It is nearly impossible to get links from pages with a pagerank over 6, because of the value of these links. A good rule of thumb is never bother with webpages with a pagerank of 0. The best you are likely to get is 1-3. In my experience the best I have every got is a 6, but this took a lot of wrangling, trading, exchanging my own links.

Pagerank only works as a guide to getting links. Sometimes a website is waiting to have a pagerank score added to it. If you think the website looks good, is related to yours and could be valuable resource - get the link anyway!

Fred Dinbar is the Director of SEO Brighton a SEO Consultant Brighton. For expert SEO Brighton services SEO Brighton is a fantastically informative blog for those interested in SEO.

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