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Everyone knows that printed promotional pens exist, everyone has seen them and you’ve likely picked up a few already this year. Many people discount the use of printed pens as a form of advertising because they don’t see how effective it can be.

Most business owners look at a small, inexpensive printed pen and wonder how effective it could be compared to a gigantic and expensive billboard advertisement or the longevity of a long-running newspaper ad. Let’s look at the differences between billboard advertisements and newspaper ads versus printed pens and see which gives you more bang for your money.

Billboard advertisements are quite costly and usually are only up for a month or two, or for however long you want them to be there and have paid for. However, the advertisements are placed on a roadway that is frequented by traffic. People from far and wide can see your advertisement as they rocket by in their vehicles. However, you can only have a limited amount of information on a billboard because it is quite difficult for people to take note of your information as they are driving by. However, if your billboard is flashy enough and memorable enough, that may be all you need. Billboard ads are perfect if you have built the brand of your company and it is recognizable on its own.

Printed pens are considerably smaller than a billboard advertisement. However, you get 1,000 printed pens for a fraction of the cost of a billboard advertisement. Printed promotional pens last for a lot longer than a month or two in the hands of clients. Subsequently, printed pens are a more targeted advertisement than a billboard is, ensuring that the people who want and need your products and / or services have a printed pen. This can be achieved in numerous ways including mail outs, trade fairs and conferences, just to name a few.

Newspaper ads can get lost in the pages — there are thousands of ads every day in every newspaper around the world. How are people to decipher your ad from the rest — yes, it’s true, there are production artists who are fabulous at creating ads that will jump up from the news page, but that ad only lasts for as long as you pay for it to be in the paper and for considerably more money than printed pens cost.

Printed promotional pens give you more time and a more targeted advertisement than a billboard or newspaper ad. With your printed pens, you decide who sees your pens and ensure that those people actually want and need your products and services. By targeting your niche market more directly, you can be sure that a higher percentage of people who see your printed pen advertisements will act on them and make use of it — it is a product or service that they are interested in already.

With so many printed pen choices online there is something to fit the needs of every business and every budget. Check out all they have to offer today and be on the road to functional advertising that works for you.

Gareth Parkin is the co-founder of Ideasbynet, the UK’s leading online promotional pens and printed pens company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit http://www.ideasbynet.com

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